About Us
Get To Know Us A Little Better
With over 11 years' experience creating delightful frozen meals, and distributing around South Africa and beyond, we certainly know a thing or two when it comes to feeding the ones you care about. There's nothing we love more than to be able to deliver all the flavour, passion and love of our remarkable ready-made meals to your door, nationwide through our online store and loyal retail stockists.
You won’t find any strange machinery replacing humans or funny ingredients you can’t pronounce in our kitchen. Instead you’ll find happy people doing what we do best, making food by hand with a whole lot of heart.
The concept is simple really. If everything you put in is great, the end product will be great. From sourcing ingredients from reliable suppliers, then prepping, cooking and packaging each dish with precision and care, we can confidently say we have made each of our meals with the same love and care we have when we cook for our own families.
Where it all began
Jane started this journey rather naively back in 2013 when she and her mum, Didee, began cooking up a storm in their family kitchen in Umhlanga Rocks, making home-style meals for a busy cousin and her family.
It was clear there was a growing demand for this fairly new sector in the food game - convenient frozen meals, that taste fabulous!
Before long the garage was filled with freezers, Didee had learnt to use her GPS with much skill, and most excitingly their customer base had grown astronomically, to around 45 folk, of whom mostly were friends and family.
It was at this point that the ladies took the big, brave decision to move into a small industrial space in Durban North, and this was beginning of real growth. Within 6 months they outgrew the small kitchen and moved to a larger 200sqm space where they began producing up to 500 meals a day.
In 2016 Jane's sister, Amy, returned from a stint in Australia, and joined as a business partner full time, taking on a leading role in all things administrative, logistical and sales.
The kitchen is still at the same address in Durban North but now spans 500sqm with over 30 team members across all departments, who work towards producing over 1000 meals a day, by hand, with the same passion and love that goes into making one meal!
We now proudly ship We are Food meals through our online store to most of KwaZulu-Natal, Gauteng and Western Cape, and supply over 60 stockists nationwide.
2024 was a big year for us as we started to export We are Food meals to Spinney's stores in the UAE.
We also started a contract production division, and manufacture various products for a number of brands, including Checkers.
Jane & Didee in 2015, the early days of We are Food
Our first ever invoice, for a family of 7