Royco & Virtual Kitchen Collab make moments together

Virtual Kitchen Collab powered by We are Food is proud to parter with Royco.

Royco, a South African heritage brand that continues to be loved and enjoyed by many South Africans for over 70 years, has taken the best of home cooking and packaged it in a way that allows you to prepare delicious meals conveniently and quickly. Royco recognises that sitting down to enjoy a meal together is one of the healthiest habits a family can have. Family therapist Anne Fishel, executive director of the Family Dinner Project, reported that those who prioritise family dinners are less likely to suffer from depression, anxiety, and eating disorders. That is why Royco has committed to taking the hard work out of cooking so that you can spend more time with your loved ones.

As part of our journey to encourage people to enjoy meals together, Royco has joined forces with Virtual Kitchen Collab (VKC). Together we have reimagined the way in which Royco reaches our consumers at home, with an innovative frozen meal that will make preparing your meal this summer a whole lot easier. With a bespoke Fully-Loaded Royco Potato Bake,  prepared specifically for Royco’s Fill the Summer Air promotion, VKC have brought Royco’s range of Marinades and Potato Bakes to life by showcasing their perfect fit when it comes to making delicious, memorable summertime meals. Royco is market leader1 in dry cooking aids, which includes Marinades, Bakes and sauces. 

Virtual Kitchen Collab, powered by We are Food, has nine years of high-quality frozen product development, production and distribution experience. Driven to create meal solutions which ignite nostalgia and deliver excellence with every bite, they are focused on solutions for the modern in-home dining experience.  

“We’re passionate storytellers,” says Jane Bisset, Founder and Head Chef at We are Food, “powered by a love for food which runs through our veins and a wealth of experience and knowledge passed down through generations of hearty cooking and massive family feasts. Our obsession with feeding our loved ones and our dear customers, now overflows into our determination to help brands find that intimacy of feeding consumers something nostalgic, wholesome and thoughtful, in the comfort of their home.”

“In a world that is time starved, this unique partnership has been born to inspire families to create authentic moments of connection this summer, whether around the braai, a picnic or a dinner under the stars” concludes Vickey Kahn, Food Portfolio Manager at Mars, “and we at Royco believe we’ve found the right partners in VKC to get this very important job done.”

VKC has developed and produced Royco Moments in a Bag which includes:

- Customised Recipe Development of Royco Fully Loaded Potato Bake

- Customised Packaging of Royco Fully Loaded Potato Bake which features Royco Sour Cream & Chives Sauce

- Design and manufacture of designer cooler bag and recipe card

- Styling and photography of summer recipes at Reconnect with Royco

- Prodution of frozen, ready-to-heat Royco Fully Loaded Potato Bakes

- Distribution of Royco Moments in a Bag to customer base

 1 Source: IRI Market Data October 2022

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